Sara Rosso

Sara Rosso

Associate Financial Planner at Modern Family Finance

Qualifications

Full-stack product marketing leader across B2C and B2B SaaS, early hire at Automattic (WordPress.com / WordPress VIP)

Former Senior Director of Product Marketing at Smartcat and Director of Product Marketing at HubSpot

Former board member, Santa Clara University MBA Alumni Advisory Board; frequent keynote and panel presenter

Expertise

Product marketing

Go-to-market strategy

SaaS

Growth marketing

B2B marketing

Localization

Full-stack product marketing leader, ambidextrously analytical and creative, and experienced in both B2C and B2B markets, with an enthusiasm for SaaS, product-led, and community-led growth. Skilled in leading people across timezones and teams, a people manager and cross-functional leader with international work experience and global and virtual/remote team management expertise. Early hire at Automattic (WordPress.com / WordPress VIP). A self-starter and strategic thinker, and passionate advocate for the customer. Frequent keynote and panel presenter. 14+ years as a remote worker.

Experience

Associate Financial Planner at Modern Family Finance

Feb 2026 — Present · 5 mos

Supports comprehensive financial planning through client discovery, financial analysis and planning materials.

Financial Education at Betterfy You

Dec 2025 — Present · 7 mos

Develops practical financial education content and frameworks for people getting started with their finances.

Strategic Technology & Marketing Advisor (Self-employed)

Jan 2013 — Present · 13 yrs 6 mos

Fractional advising in technology, product marketing, marketing ops and content strategy for SaaS and platform companies.

Senior Director, Product Marketing at Smartcat

Jan 2024 to Jan 2025 · 1 yr

First full-time product marketer; built go-to-market programs, launched AI Image Translator and beta product program.

Director of Product Marketing at HubSpot

Jan 2021 to Jan 2023 · 2 yrs

Led product marketing for developers, RevOps, Operations Hub and platform extensibility.

Global Head of Product and Growth Marketing at CloudBlue

Jan 2020 to Jan 2021 · 1 yr

Managed a multi-million dollar P&L and a 17+ person product and growth marketing organization.

Qualifications

Full-stack product marketing leader across B2C and B2B SaaS, early hire at Automattic (WordPress.com / WordPress VIP)

Former Senior Director of Product Marketing at Smartcat and Director of Product Marketing at HubSpot

Former board member, Santa Clara University MBA Alumni Advisory Board; frequent keynote and panel presenter

Expertise

Product marketing

Go-to-market strategy

SaaS

Growth marketing

B2B marketing

Localization

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