CEO and co-founder of Azpertilo.ai; co-founder of DLA ignite
Author of 'Social Selling: Techniques to Influence Buyers and Changemakers'
Recognized among top global thought leaders and influencers in sales (Thinkers360, Onalytica)
Coventry University
Social Selling
Digital Selling
B2B Sales
Marketing
AI in Sales
Leadership
Tim Hughes is a globally recognized social selling pioneer, author and speaker. He is CEO and co-founder of Azpertilo.ai, an enterprise AI platform for scaling authentic digital influence in B2B sales, and co-founder of DLA ignite, the social and digital selling consultancy he launched in 2016. Widely cited among the world's top thought leaders in sales, he is also a prolific content creator and leader within the Institute of Sales Professionals.
Jun 2026 — Present · 2 mos
Oct 2024 — Present · 1 yr 10 mos
Apr 2023 — Present · 3 yrs 4 mos
Nov 2021 — Present · 4 yrs 9 mos
Sep 2016 — Present · 9 yrs 11 mos
Aug 2016 — Present · 10 yrs
CEO and co-founder of Azpertilo.ai; co-founder of DLA ignite
Author of 'Social Selling: Techniques to Influence Buyers and Changemakers'
Recognized among top global thought leaders and influencers in sales (Thinkers360, Onalytica)
Coventry University
Social Selling
Digital Selling
B2B Sales
Marketing
AI in Sales
Leadership
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